BEHIND TRUE VISUAL
Independent Web Design with a Clear Visual Purpose
My name is Alexander Kulevatov, and I’m a freelance web designer and developer behind True Visual. I create modern, responsive websites for businesses that want to look professional, communicate clearly, and make a strong first impression online.
Working directly with me means a more personal and focused process. I take the time to understand your goals, your audience, and the style of your brand — then turn those details into a clean, functional website built around real-world use.
My work combines visual design, layout structure, usability, and front-end development, so the final result is not only attractive, but also easy to navigate, responsive, and consistent across devices.
Working directly with me means a more personal and focused process. I take the time to understand your goals, your audience, and the style of your brand — then turn those details into a clean, functional website built around real-world use.
My work combines visual design, layout structure, usability, and front-end development, so the final result is not only attractive, but also easy to navigate, responsive, and consistent across devices.
True Visual Design
Good design should do more than simply look good. It should guide attention, make information easier to understand, and help visitors move naturally through your website.
At True Visual, every detail has a purpose: typography, spacing, colors, imagery, and page structure all work together to create a clear and memorable experience. The goal is simple - to build a website that feels polished, trustworthy, and true to your brand.
At True Visual, every detail has a purpose: typography, spacing, colors, imagery, and page structure all work together to create a clear and memorable experience. The goal is simple - to build a website that feels polished, trustworthy, and true to your brand.
WHAT I DO
I create purposeful visual design for websites, brands, and digital communication. My focus is on clean structure, strong presentation, and final materials that are ready for real-world digital and print use.
Website & Landing Page Design
Modern, responsive layouts created to present your business clearly, guide visitors, and support a professional online presence.
Brand Identity & Logo Design
Clean and recognizable visual identity elements designed to help your brand look consistent across websites, social media, print, and marketing materials.
Digital Campaign Graphics
Banners, social media visuals, ad creatives, covers, and promotional graphics designed to communicate your message clearly and match your brand style.
Print & Presentation Materials
Flyers, menus, cards, business materials, and other layouts prepared with clear structure, visual balance, and practical use in mind.
WORK EXAMPLES
Explore selected projects created for websites, branding, digital campaigns, and visual communication. Each piece reflects a clear design direction, thoughtful layout, and attention to practical use.
WHY TRUE VISUAL
Good design is not only about appearance. It is about clarity, structure, and how easily people understand your message. True Visual focuses on creating design that looks polished, feels intentional, and works in real use.
CLEAR CREATIVE DIRECTION
Every project starts with understanding its purpose. Before moving into design, I take the time to learn about your business, audience, goals, and where the final materials will be used. This helps define a clear visual direction, avoid random design choices, and create work that supports your message across digital, print, and brand communication.
PURPOSEFUL VISUAL DESIGN
Good design is more than decoration. Layout, typography, color, spacing, imagery, and composition should all work together to make your message easier to understand and more memorable. I focus on clean, intentional visuals that feel professional, consistent, and aligned with the way your brand should be seen.
READY-TO-USE RESULTS
A final design should be practical, not just attractive. I prepare visual materials with real use in mind — whether they are needed for websites, social media, advertising, presentations, print, or brand assets. The goal is to deliver polished, organized, and usable results that look consistent across the formats you need.
FROM BRIEF TO FINAL RESULT
A clear process helps turn an idea into a polished final design without confusion. I start by understanding your goals, then define the structure, visual direction, and required deliverables step by step. This keeps the project organized, efficient, and focused on a result that is ready for real use.
1
Project Discovery
We begin with a conversation about your business, goals, audience, style preferences, and project requirements. This helps define the right direction from the start.
2
Direction & Planning
I organize the key details, define the structure of the project, and outline the main visual direction before moving into design.
3
Design & Refinement
I create the design, refine the details, and focus on layout, typography, spacing, consistency, and overall visual quality.
4
Final Review & Delivery
Once the design is approved, I make final adjustments and prepare the files, layouts, or website for real use in the required formats.
STARTING RATES
Every design project has its own purpose, audience, and level of detail.
Here are starting rates for the most requested services. Final pricing depends on the scope of work, design complexity, revisions, and the formats you need.
Here are starting rates for the most requested services. Final pricing depends on the scope of work, design complexity, revisions, and the formats you need.
SIGNATURE LOGO PACKAGE
A custom logo concept created to give your brand a sharp, recognizable, and professional look. The final design is prepared as clean vector artwork, suitable for websites, social media, business cards, packaging, signage, and print materials.
from 135 EUR
3 days
DIGITAL CAMPAIGN GRAPHICS
Visual materials for online promotion, advertising, and social media. This can include website banners, post graphics, ad creatives, covers, and promotional visuals designed to match your brand and communicate your message clearly.
from 99 EUR
2 days
LANDING PAGE DESIGN & SEO SETUP
A modern landing page design with a clear visual structure, user-friendly layout, and strong first impression. The service can also include basic on-page SEO setup, such as heading structure, content hierarchy, meta title/description suggestions, and SEO-friendly page organization.
from 200 EUR
5 days
ARTWORK CLEANUP & FILE PREPARATION
Cleanup, adjustment, or preparation of existing artwork, logos, icons, and layouts for digital or print use. Ideal when you need a low-quality file improved, organized, and prepared in the right format for production or publishing.
from 60 EUR
2 days
CLIENT FEEDBACK
I value clear communication, thoughtful design, and results that are ready for real use. Here are a few words from clients about the process, the collaboration, and the final outcome.
Adam Barrington
Alexander helped me improve the structure and visual style of my website. The final result looked cleaner, more professional, and much easier to navigate. Communication was smooth throughout the project, and everything was delivered on time.
Lilly Gilson
I needed a clear and polished visual presentation for my business, and the result matched exactly what I was looking for. The design feels modern, consistent, and easy for customers to understand.
Edison Francis
What I appreciated most was the organized approach. Every step was explained clearly, from the first discussion to the final result. The project felt well-managed, and the final design looked professional and reliable.
Jenny Arthurs
We needed promotional visuals for a new project, and the work was completed quickly and carefully. The final design looked clean, matched our style, and was ready to use without unnecessary revisions.
LET’S DISCUSS YOUR PROJECT
Have a project in mind? Share your ideas, goals, references, or questions, and I’ll help you choose the right direction. Whether you need a new design, a visual concept, or a polished digital presence, I’ll be happy to discuss the details and suggest the next steps.